How Apple’s CEO Change Alters Its Prospects

Thursday, August 25, 2011

Hearing that Steve Jobs will no longer be Apple’s (AAPL) CEO can generate sadness on a personal level. The response is understandable and appropriate. The challenge is to shift to objective (i.e., emotionless) investment analysis. But that is what we need to do.

Our goal as investors is to own securities that offer the opportunity of good returns without inordinate risk. Therefore, we need to separate our feelings about Apple-Jobs, the “person,” from AAPL, the stock.

This article is posted on SeekingAlpha.com


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