Coca-Cola’s (KO) 10-year contract with Green Mountain Coffee Roasters (GMCR), along with an investment in the firm, is one of those unusual game changer announcements. Similar to an oil company discovering a large reserve or, perhaps even better, Steve Jobs announcing the iPad, GMCR’s fundamentals changed overnight. Better yet, those fundamentals cannot be calculated... »
Archive for February 6th, 2014
K-Cup + Coke = Huge Green Mountain Potential — Today’s Rise Likely Just The First Step
Thursday, February 6th, 2014